For Facebook and Instagram lead ads

Automate WhatsApp conversations

Zern replies to every Meta lead on WhatsApp in seconds, asks your questions, and passes your rep the answers.

No credit card·No sales call·Cancel anytime

Used by agencies and in-house teams running Meta lead ads across India.
placeholder — swap for real logos and a number you can stand behind

Rohit Deshmukh
GST registration · Pune

Answered in 24 seconds · 2:07 am

Hi Rohit, thanks for your enquiry about GST registration. Is this for a new business or one that is already running?

2:07 am

Already running. Started in April, Pune.

2:09 am

Got it. What is your turnover looking like this year, roughly? It changes which registration you need.

2:09 am

Around 60 lakh. Need it done this month.

2:11 am

QUALIFIED · SCORE 86

Running business in Pune, ~₹60L turnover, needs GST this month. Answered every question.

Your rep can take over mid-thread

FIRST REPLY

24s

2:07 AM · SUNDAY

Nobody at a desk

CONNECTS TO

Facebook lead formsInstagram lead formsClick-to-WhatsApp adsWhatsApp Business API

The next hour decides who gets the customer.

You already paid for the click. Same lead, same Saturday night, two companies.

SAT 2:07 AMSAT 2:11 AMSAT – SUNMON 2:00 PM

Without Zern

nobody at a desk

Form submitted.

—

They message three competitors.

Your rep calls a stranger. They have already bought.

With Zern

no one involved

Form submitted.

Replied in 24s. Four questions answered.

Scored, assigned, follow-ups queued.

Your rep closes a warm thread.

WHAT YOUR REP OPENS

Their answers, and the reasons behind the score.

You decide what counts as qualified. The agent asks those questions and shows how it scored.

Rohit DeshmukhSCORE86 · HOT

Service neededGST registration

Entity statusRunning since April

Turnover~₹60 lakh

TimelineThis month

CityPune

WHY 86

+34Deadline inside 30 days

+28Turnover above your service floor

+24Answered all five questions

−12Outside your primary city list

Take over the threadFull transcriptAssigned to Sneha · round-robin

Inbox · sorted by wait, not arrival4 unanswered

2d 06hMeera Nair
Company registration · ThaneUnassignedHOT 91

04:12प्रिया शिंदे
GST registration · MumbaiSneha D.HOT 86

00:47Anand Iyer
ITR filing · NashikRahul M.WARM 58

00:12Unknown
Bookkeeping · PuneAgent workingCOLD 21

WORK ARRIVES SORTED

The oldest unanswered hot lead sits at the top.

Leads are handed out by your rules: round-robin, by source, or by score. None of them sit unowned.

All features For agencies

THE CRM SIDE

Qualified leads live in a pipeline, not in a spreadsheet.

Stages you name. Owner and deal value on every lead. The whole WhatsApp chat on the contact.

Pipeline · Mehta & Associates · this month₹14.8L open · 23 qualified

New qualified9

Meera Nair

Company registration · Thane

₹85,000Unassigned

Rohit Deshmukh

GST registration · Pune

₹42,000Sneha D.

+7 more

Contacted7

प्रिया शिंदे

Company registration · Mumbai

₹1,20,000Rahul M.

Anand Iyer

ITR filing · Nashik

₹18,000Sneha D.

+5 more

Proposal sent4

Kunal Shah

Bookkeeping retainer · Pune

₹3,60,000Rahul M.

Fatima Sheikh

ITR + advisory · Mumbai

₹95,000Sneha D.

+2 more

Won3

Vikram Rao

GST + bookkeeping · Pune

₹2,40,000Sneha D.

Sunita Joshi

Company incorporation · Thane

₹1,10,000Rahul M.

+1 more

Stages are yours to name·Owner and deal value on every lead·Full WhatsApp record on the contact, not a rep's phone

CONVERSIONS API

Meta learns which leads were real.

We send qualified leads and closed deals back to Meta, so your ads chase buyers instead of form-fillers.

→Sent server-side, on your own pixel and dataset

→Matched to the lead event Meta already has, so nothing is counted twice

→Deal value included, so Meta can bid on value

EVENTS SENT BACK · LAST 7 DAYS

Lead

form submitted on Meta

412META

Contacted

agent replied on WhatsApp

406CAPI

Qualified

answered your questions, scored

118CAPI

Purchase

marked won, with deal value

31CAPI

COST PER LEAD

₹214

COST PER QUALIFIED LEAD

₹747

illustrative figures — replace with a real account before launch

14 days of follow-ups

Sensibly spaced. They stop the moment a lead asks, or your rep takes over.

Hindi, Marathi, English

It replies in the language the lead writes in, even if they switch halfway.

Cost per qualified lead

Reports by ad, on the number that tells you if the spend worked.

TEN MINUTES, ON YOUR PHONE

Connect Facebook

Pick the pages and lead forms.

Connect WhatsApp

A second number, on your own Meta account.

Say what you sell

Pick your line of work and edit the questions.

Go live

The next lead is answered in seconds.

Your next lead arrives in a few minutes.

Four steps, about ten minutes. No implementation fee, no call with us.

Start freeMeta bills you for WhatsApp directly. We do not resell messages.